Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized modern fashion in 1966 with the introduction of luxury ready-to-wear under the name Saint Laurent Rive Gauche.
What set Saint Laurent aside from his peers was his fearless approach to blurring the lines between men’s and women’s fashion and his celebration of female sexuality. Inspired by the structure of menswear and the feeling of power that came with wearing it, his approach was a celebration of gender fluidity that shook the fashion industry. Pioneering the power suit and transforming the safari jacket from functional to fashion-focussed, he took traditionally masculine items and made them work for a new kind of womenswear – one designed to empower its wearer. It was a time of change in the fashion industry.
Saint Laurent’s status as a leading fashion House is fully established and recognized, with a very distinctive identity and strong codes that are perfectly identified and made relevant to our time.
Saint Laurent now competes globally with high-end exclusive luxury brands and occupies a leading position in the sector. Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties and eyewear.