Cartier was founded in 1847 in Paris by the jeweller Louis-François Cartier, who in 1899 handed over to his three sons. They would establish the company internationally, not least by making the Cartier name a favorite among the crowned heads of Europe.
Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as "the jeweller of kings and the king of jewellers.
The brand was quick to turn its attention to watches. Many have become modern-day icons, such as the Santos (1904), one of the first wristwatches, the Tortue (1912) and the Tank (1919). They were followed by other noteworthy creations, including the Pasha, the Santos 100, the Ballon Bleu and the Calibre.
Cartier is regarded as one of the most prestigious jewellery manufacturers in the world.
In 2018, it is ranked by Forbes as the world's 59th most valuable brand.