When the first Tiffany store opens in New York City, the first day’s sales total was USD $4.98.
In 1845, Tiffany published the first direct mail catalogue in the U.S. and introduces Americans to luxury goods. Now known as the Blue Book, it’s still released annually and features the world’s rarest jewels.
The history of Tiffany dates back to 1837 when 25-year-old Charles Lewis Tiffany and his friend John B Young opened a small stationery and fancy goods store in New York City with the help of a $1,000 contribution from Charles’ father. Located on Broadway, the store quickly established itself as the go-to emporium for fashionable ladies in search of jewels and timepieces with a clean American style that represented a distinct departure from the opulence associated with the Victorian era.
As the first American company to adopt the British silver standard of using only metal that was 92% pure, Tiffany received international recognition when it won the grand prize for silver craftsmanship at the 1867 World’s Fair, Paris. It was not until 1878 that the link between Tiffany jewelry and the world’s finest diamonds was firmly etched into the history books.
Today, TIFFANY＆Co. is well known as arguably the world’s most iconic jewelry brand.