Growing up in Reggio Calabria, Gianni Versace spent his early years working for his mother, who owned a local sewing business. This is where Versace fell in love with fashion. Gianni made his first dress – a blue one-shoulder evening gown – at the age of nine. Princess Diana wore a version of that creation some 40 years later.
In 1978, the company launched under the name "Gianni Versace Donna." The first Versace boutique was opened in Milan's Via della Spiga in 1978. Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing.
Donatella Versace has been Artistic Director of Versace since 1997 and has steered the brand into the 21st century. Today, Versace represents its heritage through its strong and fearless designs, while addressing a new global audience which continues to strengthen Versace’s position in contemporary culture.
In 2000 Gianni Versace S.r.l opened Palazzo Versace, the first hotel project to be branded by a luxury goods company, which provides tourists and travellers the opportunity to experience and enjoy the complete Versace lifestyle. The second Palazzo Versace built in Dubai opened in 2015. The third Palazzo Versace will be built in Macau, China.
Today, the name Versace and the logo that represents the company have become synonymous with this level of luxury and style.