Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, Bulgari is one of the most oldest Italian jewelry houses, the brand inspired by the rich Roman history, quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.
During the 1950’s, Bulgari rose in popularity among the Italian nobility and American socialites. Bulgari’s jewelry was frequently used in classic Hollywood movies, such as Roman Holiday, King Kong and Cleopatra, adorning the likes of Elizabeth Taylor, Audrey Hepburn and Jessica Langue. Of the jewelry house, Andy Warhol once said, “For me, calling at Bulgari’s shop is like visiting the best exhibition of contemporary art.”
Bulgari is known for their bold jewelry and daring color combinations. From diamonds, emeralds, pearls, tiger’s eyes and ceramic, Bulgari’s redefines the limits of luxury jewelry. Voulgaris’ descendants continued the tradition of crafting creative and trendsetting jewelry, as seen in today’s collections that blend classic Roman themes with modern trends.